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Why are compound seasonings so popular in the seasoning market?

2024-06-04

Seasonings are mainly divided into two categories: single seasonings and compound seasonings made from a variety of seasonings. With the trend of industry consumption upgrading, more and more compound seasonings are entering our lives, and new products such as fish-flavored pork shreds seasoning, braised sauce, lobster sauce, and various flavors of soups are emerging in an endless stream.

Among the three major channels of the seasoning industry - catering industry, household and food industry, the catering channel and household channel account for about 75%, and compound seasonings also account for a high proportion of catering and household channels. For example, the retail channel accounts for 50% of hot pot seasonings, and the catering channel accounts for 46%.

The reason for its rapid rise is that the boundaries of compound seasoning categories are much higher than basic seasonings, and the industry's innovation supports the rapid expansion of the industry. From the perspective of taste stickiness, consumers have a higher taste stickiness for compound seasonings, and at the same time, category diversity is also an important way to expand the scope of consumer audiences. At present, in the field of compound seasonings, hot pot seasonings and Chinese compound seasonings have become two subdivided tracks in compound seasonings due to their convenience, standardization, and stable taste.